Authored by Mary Prenon via The Epoch Times,

With Amazon and Walmart gearing up for the coming holiday season, competing on delivery speed and massive deals, small store owners may be fighting an uphill battle. Yet many of them are confident this stretch could make—not break—them.

A Nov. 11 report from the National Federation of Independent Business (NFIB) shows that its small business optimism index dipped to 98.2 in October, down by 0.6 points from September, while remaining above its long-term average. The organization's chief economist, Bill Dunkelberg, attributed the slight decline in optimism to lower sales, reduced profits, and ongoing labor shortages.

Although the index remains above its 52-year average of 98—which Holly Wade, NFIB's executive director of research, described in a podcast as "an OK space" for small businesses to be in—she said declining profits are a challenge worth watching.