Breaking News
Powerful Pro-life Ad Set to Air During Super Bowl 'Adoption is an Option' (Video)
Even in Winter, the Sun Still Shines in These Citrus Recipes
Dates: The Ancient Fertility Remedy Modern Medicine Ignores Amid Record Low Birth Rates
Amazon's $200 Billion Spending Shock Reveals Big Tech's Centralization Crisis
Top Tech News
SpaceX Authorized to Increase High Speed Internet Download Speeds 5X Through 2026
Space AI is the Key to the Technological Singularity
Velocitor X-1 eVTOL could be beating the traffic in just a year
Starlink smasher? China claims world's best high-powered microwave weapon
Wood scraps turn 'useless' desert sand into concrete
Let's Do a Detailed Review of Zorin -- Is This Good for Ex-Windows Users?
The World's First Sodium-Ion Battery EV Is A Winter Range Monster
China's CATL 5C Battery Breakthrough will Make Most Combustion Engine Vehicles OBSOLETE
Study Shows Vaporizing E-Waste Makes it Easy to Recover Precious Metals at 13-Times Lower Costs
Smart dust technology...
"Alien Drone Swarm" Form Giant Hovering QR Code Over Austin to Promote 'Halo'
This is what an alien invasion from a marketing department looks like.
An eerie swarm of purple lights amassed in the skies over downtown Austin, Texas, Sunday evening.
Four hundred drones were suspended over the city during the South by Southwest festival to form a giant, hovering … QR code?
The dystopic-yet-impressive stunt came courtesy of Paramount+ to promote its upcoming sci-fi series Halo, based on the popular Xbox game about a warrior fighting off an alien invasion. The display was 300 feet tall (roughly the height of the Statue of Liberty) and 600 feet wide (almost two football fields). And, yes, the QR code was scannable, linking to a trailer for the series (below).
Locals on the Austin subreddit had plenty of thoughts. "This is obviously a sign of the apocalypse," wrote one. "The day I look up to the night sky and see a fucking ad is the day you should just shoot me right there," penned another. "I saw it and got scared and ran inside," wrote another.
There were positive responses, too: "Damn that's genuinely so cool," opined one user. "Smart idea—get your message out to the people who don't give any fucks to actually get anywhere near [downtown, where South by Southwest was held]. I, for one, am interested in this."