It will not begin with a June 1941 Barbarossa-style invasion or a Cuban Missile Crisis-style nuclear standoff. In fact, the new world war is already underway – it's just that not everyone has recognized it yet.

For Russia, the pre-war period ended in 2014. For China, it was 2017. For Iran, 2023. Since then, war – in its modern, diffuse form – has intensified. This is not a new Cold War. Since 2022, the West's campaign against Russia has grown more decisive. The risk of direct nuclear confrontation with NATO over the Ukraine conflict is rising. Donald Trump's return to the White House created a temporary window in which such a clash could be avoided, but by mid-2025, hawks in the US and Western Europe had pushed us dangerously close again. 

This war involves the world's leading powers: the United States and its allies on one side, China and Russia on the other. It is global, not because of its scale, but because of the stakes: the future balance of power. The West sees the rise of China and the resurgence of Russia as existential threats. Its counteroffensive, economic and ideological, is meant to put a halt to that shift.