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Over at Honda, the desire to improve its battery-powered cars has led to a new partnership with Hitachi, which has a long history of building motors for electric vehicles.
Given the global push toward tighter emissions standards and the growing popularity of electric vehicles, both Honda and Hitachi are looking to lower the cost of mass producing motors. Should they be successful, the partnership could lead to cheaper electric cars for the masses – a situation where everyone wins. To make it happen, the two companies have signed a memorandum of understanding to generate a "technological synergy" between supplier and manufacturer designed to "strengthen their competitive advantage and business foundation for the motors at the core of an electric vehicle."